{"title":"NEW COLLECTION","description":"","products":[{"product_id":"pink-pull-tab-keychain","title":"Pink Pull Tab Keychain","description":"\u003cp\u003eCarry a piece of NASCAR and show your support for the fight against breast cancer. These authentic pull tabs are the very same style drivers use to release the window net in their race cars — now reimagined as a durable keychain.\u003c\/p\u003e\n\u003cp\u003eEach pull tab features an embroidered pink breast cancer ribbon, making it a meaningful gift for survivors and supporters alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic window net pull tab design\u003c\/li\u003e\n\u003cli\u003eEmbroidered pink ribbon\u003c\/li\u003e\n\u003cli\u003ePerfect everyday keychain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProceeds from your purchase will benefit the Erik Jones Foundation.\u003c\/p\u003e","brand":"Erik Jones Racing","offers":[{"title":"Unsigned","offer_id":50272534233374,"sku":"2025wohkeychain-unsigned","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Signed","offer_id":50272534266142,"sku":"2025wohkeychain-signed","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/6728\/9374\/files\/EJR_MERCH_-7-2.jpg?v=1761598893"},{"product_id":"oscar-plushie","title":"Oscar Plushie","description":"\u003cp\u003eOscar is the beloved companion of NASCAR driver, Erik Jones, and the heart behind the animal welfare pillar of the Erik Jones Foundation. 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Whether you're track-side or just repping the team from your couch, this one does the job right.\u003cbr\u003e\n\u003cbr\u003e\n• Structured, five-panel, mid-profile construction\u003cbr\u003e\n• Curved bill\u003cbr\u003e\n• Braided rope detailing on the bill\u003cbr\u003e\n• Adjustable snapback closure\u003cbr\u003e\n• One size fits most","brand":"Erik Jones Racing","offers":[{"title":"Default Title","offer_id":51904233865502,"sku":"4919202_22229","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/6728\/9374\/files\/ej_mechstore_two_-10.png?v=1780970221"},{"product_id":"no-43-badge-tee","title":"No. 43 Badge Tee","description":"\u003cp\u003eRep the No. 43 in one of the most comfortable tees you'll ever wear. Featuring a vintage-inspired Erik Jones graphic printed on a premium garment-dyed Comfort Colors tee, this shirt combines a lived-in feel with everyday comfort. 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